10 Best Marketing Videos to Boost Your Brand in 2025

Video is exploding—by 2025, brands ignoring this trend risk vanishing in the digital noise.

Did you know viewers remember 95% of a message when they watch it on video? That means marketing videos are now the secret weapon for brands wanting more visibility, engagement, and conversions.

In this article, we’ll reveal the 10 best types of marketing videos that will help you break through the clutter and connect with your audience.

Ready to unlock the formats and strategies that will put your brand ahead of the pack? Let’s dive in.

Why Marketing Videos Are Essential for Brand Growth in 2025

The digital landscape is evolving fast, and marketing videos are at the forefront of this transformation. In 2025, brands aren’t just experimenting with video—they’re making it the centerpiece of their marketing strategy. Why? Because marketing videos deliver results that text and images simply can’t match.

The Unstoppable Rise of Video Content

Recent years have seen marketing videos become the go-to format for brands aiming to connect with their audience. An incredible 97% of marketers report that video content helps customers better understand products or services, while viewers retain 95% of a message when delivered through video. These numbers aren’t just impressive—they’re reshaping what effective communication looks like for brands of every size.

How Consumer Habits Fuel Video’s Dominance

Today’s consumers crave authenticity and convenience. Over 90% turn to marketing videos before making a purchase, seeking out product demos, testimonials, and how-tos. Videos don’t just inform—they evoke emotion, tell stories, and build trust. This emotional connection leads to deeper engagement, higher brand recall, and stronger loyalty. It’s no surprise that audiences are more likely to remember brands that speak to them through video rather than static ads or generic posts.

SEO, Social Media, and the Video Advantage

Search engines and social platforms both reward marketing videos. In fact, 70% of top Google search results now feature video content, making it a powerful driver of organic reach. Social networks like Instagram, TikTok, and YouTube prioritize video in their algorithms, giving brands a natural boost in visibility and engagement. For more eye-opening stats on how video is shaping the future of marketing, check out these video marketing statistics for 2025.

Fall Behind or Get Ahead: The Competitive Edge

Brands that leverage marketing videos aren’t just keeping up—they’re pulling ahead. Take companies that have gone viral with creative video campaigns or built dedicated communities through behind-the-scenes content and user-generated clips. These brands see higher engagement, more shares, and stronger customer relationships. The reality is clear: without a robust marketing videos strategy, brands risk fading into the background while competitors capture attention and loyalty.

In 2025, marketing videos are not just a trend—they’re the foundation of sustainable brand growth. Investing in the right video formats and strategies is the key to thriving in a crowded digital world.

Key Trends Shaping Marketing Videos in 2025

The landscape of marketing videos is evolving at lightning speed. In 2025, brands can’t afford to ignore the latest trends if they want to stay ahead. So, what’s actually changing the game for marketing videos this year? Let’s break down the shifts you need to know—because missing out means missing growth.

1. AI-Powered Creation & Automation
AI is revolutionizing marketing videos. Brands are tapping into tools that generate entire videos from a single prompt, slashing production time and costs. With AI, it’s now possible to produce dozens of personalized, high-quality marketing videos in a fraction of the time it took just a year ago. According to video marketing trends and insights, AI tools are driving a wave of innovation—enabling even small teams to create at scale.

2. Short-Form, Snackable Content & UGC
Short-form marketing videos—think 15 to 60 seconds—are dominating on Instagram, TikTok, and YouTube Shorts. Why? They match shrinking attention spans and mobile-first habits. But it’s not just about brevity. User-generated content (UGC) is outperforming traditional ads. Real people sharing real stories feels more authentic, and audiences are eating it up. Brands that encourage UGC campaigns are seeing higher engagement and trust for their marketing videos.

3. Interactivity & Personalization
Interactive elements are making marketing videos more than just watch-and-scroll experiences. Shoppable videos, clickable polls, and choose-your-own-adventure formats are boosting conversions by inviting viewers to participate. At the same time, personalization is taking center stage. Brands are segmenting audiences and delivering marketing videos tailored to specific interests, locations, and behaviors—making every viewer feel seen.

4. Storytelling, Emotional Hooks, and Data-Driven Strategy
Storytelling is back in style for marketing videos. Brands are moving beyond product features and focusing on emotional narratives that spark connection and loyalty. Meanwhile, advanced analytics are essential. Marketers track every view, click, and share, using data to optimize future campaigns. The smartest brands are combining AI tools like Canva’s Magic Studio with UGC strategies to target growth, foster community, and ensure their marketing videos deliver measurable ROI.

10 Best Marketing Videos to Boost Your Brand in 2025

What makes marketing videos truly stand out in 2025? It’s not just flashy visuals—it’s about engagement, shareability, and real conversion power. The best marketing videos grab attention in seconds, spark conversations, and drive measurable results. With audiences consuming more video than ever, brands must stay ahead by leveraging formats proven to inspire action. Below, discover the 10 best marketing videos that can elevate your brand’s reach, trust, and sales in the coming year.

Clipstack: AI-Powered Viral Video Creation & Monetization

If you want to create marketing videos that actually go viral, Clipstack is your new secret weapon. With a free plan and paid options starting at $19/month, Clipstack uses AI to generate high-performing videos—think Reddit stories, UGC, and dynamic slideshows. Built-in monetization and ROI tracking make it easy to see what’s working.

Key benefits? Speed and scalability. You can produce dozens of marketing videos in minutes, then monetize instantly. It’s perfect for brands, agencies, and creators aiming to dominate social feeds with fresh content. The platform’s analytics-driven approach means you’re always optimizing for results.

As AI continues to reshape video marketing, tools like Clipstack—and the broader trend of AI video generation tools in 2025—are making it easier for brands to win big with less effort. If you’re serious about marketing videos, this is the tech to watch.

Testimonial Videos

Testimonial videos are the trust-builders of the marketing videos world. They showcase real customers sharing authentic stories and endorsements—no script, just genuine experiences. Whether you DIY or hire a pro, the investment pays off with higher credibility and conversion rates.

For B2B, B2C, SaaS, or service brands, testimonial marketing videos address objections and nurture leads. They’re versatile too—reuse them on landing pages, social media, or email campaigns. The only catch? You’ll need customer participation and permission.

SaaS companies, for example, have boosted demo signups by 30% after adding testimonial marketing videos to their funnels. That’s social proof in action.

Product Demo Videos

Product demo marketing videos are your virtual sales reps. They walk viewers through features, benefits, and use cases—turning curiosity into confidence. E-commerce, tech, and consumer goods brands rely on these to simplify complex products and answer common questions.

You can go DIY for a budget-friendly option or invest in professional production for a polished look. Just remember: as your product evolves, so should your demo marketing videos.

E-commerce brands have seen conversion rates jump by 85% after adding demo marketing videos to their product pages. That’s proof these videos move the needle.

Animated Explainer Videos

Animated explainer marketing videos are the storytellers of 2025. Using animation, clear voiceovers, and concise messaging, they break down complex ideas into bite-sized, engaging content. Startups, SaaS, education, and finance brands love these for their shareability and versatility.

Pricing ranges from free DIY tools to $5,000+ for custom work. While they might not have the raw emotion of live action, animated marketing videos are easy to localize and adapt for different audiences.

Fintech startups, for instance, use animated explainer marketing videos to boost onboarding and clarify tricky features—making adoption a breeze.

Behind-the-Scenes (BTS) Videos

Want to humanize your brand? Behind-the-scenes marketing videos let fans peek into your world—your team, your process, your culture. They’re usually shot on smartphones, so production is a breeze.

BTS marketing videos build transparency and trust, especially for lifestyle, fashion, food, and creative brands. They may not always drive immediate sales, but they spark engagement and loyalty.

Fashion brands, for example, have grown Instagram followers by 40% with authentic BTS marketing videos that showcase the real faces behind the business.

User-Generated Content (UGC) Videos

User-generated content marketing videos are a brand’s shortcut to authenticity. By showcasing real customer submissions—reviews, challenges, or creative takes—you boost trust and organic reach. UGC marketing videos are often free, thanks to contests or incentives.

Consumer, travel, beauty, and e-commerce brands thrive on UGC marketing videos. The trade-off? You sacrifice some control over quality and messaging, but gain unmatched engagement.

Beauty brands have even sparked viral trends and sold out products by leveraging TikTok UGC marketing videos. It’s word-of-mouth, amplified.

Social Media Story Videos

Social media story marketing videos are all about quick, vertical content that hooks viewers fast. Using polls, stickers, and interactive elements, these videos shine on Instagram, TikTok, Facebook, and Snapchat.

They’re perfect for brands targeting younger, mobile-first audiences. The catch? Story marketing videos have a short shelf life, so you’ll need to update frequently.

Restaurants, for instance, use Instagram story marketing videos to announce specials and boost foot traffic—proving these micro-moments can drive real results.

Live Streaming Videos

Live streaming marketing videos put your brand front and center in real time. Host Q&As, product launches, or webinars—engaging your audience with instant feedback and urgency.

Event organizers, educators, SaaS brands, and influencers all benefit from live streaming marketing videos. They foster community, drive engagement, and can lead to instant conversions.

Tech brands using live launch marketing videos have generated massive hype and pre-orders, showing the power of going live when it matters most.

Personalized Video Messages

Personalized video message marketing videos take customer connection to the next level. By integrating names, brands, or tailored CTAs, these videos feel made just for the recipient.

Sales teams, customer success, and account managers use personalized marketing videos to boost response rates and deepen relationships. Tools like Vidyard make scaling these efforts possible.

B2B sales teams have doubled their reply rates using personalized marketing videos in their outreach—proving a little customization goes a long way.

Shoppable Videos

Shoppable marketing videos are the future of e-commerce. With clickable products and seamless purchase links, these marketing videos turn inspiration into instant action.

Fashion, beauty, and electronics brands love shoppable marketing videos for shortening the buyer’s journey and tracking ROI. The only challenge? You’ll need solid integration and mobile optimization.

Apparel brands using Instagram shoppable marketing videos have boosted conversion rates by 20%. That’s the power of making shopping as easy as watching.

How to Choose the Right Marketing Video Format for Your Brand

Choosing the best marketing videos for your brand can feel overwhelming with so many options out there. The good news? You don’t have to guess—there’s a strategic way to pick the formats that will actually move the needle.

1. Clarify Your Brand Goals

Start by asking: What’s our main objective? If you want awareness, go for marketing videos like animated explainers or social media stories. Targeting conversions? Testimonial or shoppable videos win. Matching your video type to your funnel stage is a game changer.

2. Map Video Types to the Buyer’s Journey

Think of your customer’s path as a funnel. At the top, marketing videos spark curiosity—think behind-the-scenes or product teasers. In the consideration phase, demo and explainer videos build understanding. At the bottom, testimonials and personalized clips help seal the deal.

3. Know Your Audience & Platforms

Not all marketing videos perform equally everywhere. Where does your audience hang out—Instagram, TikTok, YouTube? Younger crowds love quick, vertical content. B2B buyers might prefer in-depth demos on LinkedIn or your website. Analyze viewing habits and device usage to meet people where they are.

4. Balance Budget and Production Resources

You don’t need Hollywood-level budgets to create impactful marketing videos. DIY tools make it easy to produce stories, UGC, or even animated explainers on a shoestring. If you have more resources, invest in polished demos or live streams. The key is matching production value to your brand’s voice and audience expectations.

5. Measure Performance & Experiment

Don’t set it and forget it. Track essential metrics—engagement rates, watch time, click-throughs—to see which marketing videos perform best. A/B test different formats, lengths, and CTAs. With the rapid rise of AI-powered analytics, as highlighted in AI's impact on video marketing, brands can now optimize video strategies in real-time and adapt quickly to trends.

6. Learn from Brands That Pivot

Many brands have found unexpected wins by switching up their marketing videos based on analytics. Maybe your audience unexpectedly loves live Q&As, or product demos drive more sales than you thought. Stay flexible and let the data guide your next move.

Key Takeaway:
There’s no one-size-fits-all answer. The smartest brands treat their marketing videos as living experiments—constantly iterating, testing, and evolving based on data and audience feedback. Stay curious, be bold, and you’ll find the formats that truly work for your brand.

Best Practices for Maximizing Marketing Video Impact in 2025

Standing out with marketing videos in 2025 means more than just pressing “record.” With attention spans shrinking and competition soaring, you need a playbook of tactics to make your content shine. Let’s break down the essential best practices that will keep your marketing videos effective, memorable, and ready to drive real results.

Craft a Magnetic Hook

First impressions are everything. Your marketing videos must grab attention within the first 3–5 seconds—think bold visuals, a punchy headline, or a burning question. If you don’t hook viewers instantly, they’ll scroll past before your message lands.

• Start with a surprising stat or visual
• Pose a relatable question
• Preview the value upfront

A compelling hook sets the stage for higher engagement and better retention.

Keep Branding Consistent

Consistent branding builds trust and recognition. Every marketing video should showcase your logo, use brand colors, and echo your core messaging. This way, even if someone only catches a glimpse, your brand identity sticks.

• Use the same color palette and fonts
• Feature your logo and tagline
• Maintain a unified tone across all content

Brand consistency ensures your marketing videos reinforce who you are, no matter the platform.

Optimize for Mobile Devices

Most viewers watch marketing videos on their phones, so design with mobile in mind. Vertical formats, quick cuts, and subtitles make your content accessible and easy to enjoy anywhere.

• Shoot in vertical or square formats
• Add clear, readable subtitles
• Keep videos short and snappy

Optimizing for mobile is crucial as platforms like TikTok and Instagram Stories continue to dominate.

Supercharge with AI Tools

AI is transforming how marketing videos are created and measured. Use AI-powered tools for editing, automatic captioning, and personalized content at scale. Platforms like Clipstack let you generate viral videos, analyze performance, and monetize instantly.

• Speed up editing with AI automation
• Personalize videos for different audiences
• Track ROI and engagement through analytics

Leveraging AI means you can produce more marketing videos, faster—and smarter.

Encourage Interaction & Repurpose Smartly

Drive more engagement by making your marketing videos interactive. Use calls-to-action, polls, or clickable links to spark viewer participation. Don’t let great content fade—repurpose it for different platforms and formats to maximize its lifespan.

• Add CTAs like “comment below” or “swipe up”
• Turn long videos into bite-sized clips
• Share across your website, social, and email

Repurposing and interaction keep your marketing videos working harder for your brand.

Track, Analyze, and Iterate

The best marketing videos are always evolving. Monitor key metrics—like watch time, click-through rates, and conversions—to see what’s working. Use those insights to tweak your approach and double down on successful tactics.

Metric	Why It Matters	How to Improve
Watch Time	Measures engagement	Strong hooks, pacing
Click-Through	Gauges interest	Clear CTAs
Conversion Rate	Tracks ROI	Relevant offers

Continuous analysis ensures your marketing videos stay ahead of the curve and deliver real business impact.

Ready to put these video strategies into action and watch your brand shine in 2025? You don’t need fancy equipment or a big team—just the right tools and a dash of creativity. With platforms like Clipstack, you can easily create viral, faceless videos that grab attention and drive real results. Whether you want to test UGC hooks, launch affiliate campaigns, or simply stand out on social, it’s never been easier to start. Why wait? Get Started for Free and see how your first marketing video can boost your brand today!